Pointed Copywriter studio, Forli Italy
Forli, Italy · EN + IT

Words engineered
to convert.

Conversion copy, editorial content, scripts, and UX writing for Italian and European brands.

7+
years of conversion copy experience
94%
client repeat rate
340+
projects delivered
What we write

Five services. One craft.

Click any service to see what is included and how we approach it.

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01 Conversion Copywriting From €183.60

Homepage, landing pages, and sales pages written around the visitor journey. Structured to move readers from intent to action.

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02 Long-Form Content From €147.20

In-depth articles, guides, and white papers for Italian and European markets. Research-led, not filler.

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03 Video Scripts & Narration From €168.40

Corporate videos, brand films, YouTube content, and product demos. Written for the screen, not the page.

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04 Executive Ghostwriting From €314.90

LinkedIn presence, industry articles, and keynote speeches for Italian executives. Your ideas, our structure and polish.

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05 App & UX Microcopy From €229.80

In-app copy, onboarding flows, error messages, and tooltips. Written to reduce friction and improve completion rates.

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Luxury fashionLanding pagesItalian market
Luxoro Milano
Conversion Copywriting · Milan · 2024
+44%
enquiry rate from redesigned collection landing pages
Luxoro Milano
Culture & EventsCampaign copyBrand voice
Terraforma Festival
Campaign Copy · Milan · 2024
2.1x
email campaign click-through rate versus previous year
Terraforma Festival
All case studies
Clients say
They understood the Milanese luxury buyer in a way we had not expected from a copywriting brief. The pages converted immediately.
G. Ferraro
Luxoro Milano · Milan
Pricing

Three ways in.

All prices in EUR, excl. Italian IVA (22%). Add-ons available on all packages.

Prima Voce
One project, sharp and complete
207.40
one-time
One service of your choice
Up to 5 deliverables
Two revision rounds
8-day delivery
PDF and editable files
Add extras
Most popular
Seconda Natura
Three services, one clear strategy
538.60
one-time
Three services combined
Up to 15 deliverables
Market and audience research
Three revision rounds
10-day delivery
One strategy call (45 min)
Add extras
Terza Dimensione
Full-scope copy partnership
1,274.30
one-time
All services in scope
Unlimited deliverables
Full research and interviews
Unlimited revisions
Priority 5-day delivery
Dedicated senior copywriter
Italian and English both in-house
Add extras
Process

Six steps, every project.

01
Brief

You fill in our project brief. We read it the same day and come back with questions, not interpretations.

02
Research

Before writing, we study your market, your audience, and what your competitors are saying.

03
Structure

We map the copy architecture before writing the copy. This prevents the blank-page problem.

04
Draft

First draft delivered on the confirmed date. We do not move deadlines once set.

05
Revise

Your changes applied within 24-48 hours. Two full rounds as standard.

06
Deliver

Final files in your format. Italian version available as an add-on or in-house for Terza Dimensione.

FAQ

Common questions.

Yes. We write professional business copy in both English and Italian. We are based in Emilia-Romagna and the Italian-language version is an in-house service, not a translation. For the Terza Dimensione package, both languages are included.

Fashion and luxury goods, food and beverage, financial technology, professional services, architecture and real estate, tourism and hospitality, cultural institutions, and technology startups. We have worked across northern and central Italy.

We issue invoices with Italian IVA (22%) applied to Italian-registered businesses. EU clients outside Italy with a valid P.IVA or VAT number benefit from the reverse charge mechanism. Non-EU clients are not subject to Italian IVA.

Prima Voce: 2 full revision rounds. Seconda Natura: 3. Terza Dimensione: unlimited. A revision applies changes to an existing draft. If the scope changes significantly after delivery, additional work is quoted separately.

Prima Voce: 8 business days. Seconda Natura: 10 business days. Terza Dimensione: agreed at briefing. Timelines start from the later of payment confirmation or completed brief receipt.

Ready to get started?

Send us your brief. We quote within one business day.

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